Jada Pinkett Smith and Will Smith Launch New Business Venture Westbrook Inc.


Jada Pinkett Smith and Will Smith are expanding their media empire. Per The Hollywood Reporter, the spouses and business partners have announced the launch of Westbrook Inc., a “studio and holding company” for their other shingles and business ventures. The Smiths founded Westbrook Inc. and its execs include president Tera Hanks and COO Gila Jones.

“Westbrook will serve as a studio for subsidiary companies like Overbrook Entertainment and Red Table Talk Enterprises, as well as the newly formed Westbrook Studios, Westbrook Media, and their expanding merchandise business, Good Goods,” THR details.

Westbrook Studios will be the home of Pinkett Smith’s Facebook chat show “Red Table Talk,” which she hosts alongside her daughter and mother. It will also begin developing business relationships with new media and tech companies. Overbrook is developing features and series such as YouTube’s “Cobra Kai.” Westbrook Media will focus on digital content.

“With our incredible team of family, chosen family, and longtime business partners, Westbrook Inc.’s mission is to spread positive ideas, art, and products that entertain and empower the greatest number of lives, inspiring the next generation of artists to do good in the world,” the Smiths said.

Pinkett Smith was recently honored with MTV’s Trailblazer Award. “Girls Trip,” “Gotham,” and “Bad Moms” are among her recent acting credits. She has also produced projects such as “Hala,” a Sundance pic about a young Muslim woman, and the 2014 remake of “Annie.”

Next, Pinkett Smith will star as an FBI agent in “Angel Has Fallen,” the third installment in the “Olympus Has Fallen” franchise, out August 23.